A collaboration between Retatchi Amsterdam, Eddy Frings, and myself was formed to explore what we could achieve with a simple yet elegant product such as the classic paint brush. The initial idea was to utilize AI technology to seamlessly integrate all the various splashes and layers of paint depicted in the images. However, after some thoughtful consideration, we ultimately decided to add the splashes of paint manually in Photoshop to maintain a level of artistic control and precision that truly captured our creative vision.